Founded in 1949, Signcraft is one of Auckland's original signage companies. Started in the shadow of World War II and the great depression by three tradesmen who wanted to emphasize the 'craft' aspect of the trade. Since then there has been many changes in the signage industry and Signcraft has evolved through them all. They have solid relationships with clients in the business community, some that go back multiple decades.
Their staff currently has over 60 years collective experience in the industry, they are adept at modern signage techniques as well as being one of the few remaining sign companies who are able to offer traditional style “brush work” hand lettering and sign writing.
Signcraft aspires to retain the personal touch, taking time to understand the clients needs and establishing expectations around the process, project completion and timing.
While Signcraft could claim to be a ‘one stop shop’, their team is strong on install ability and problem solving which means they are perhaps strongest on exterior building signage and interior commercial fit-outs, which is now where the company prefers to focus. They love a challenge, so if you've got a difficult job then bring it on!
Signcraft has shifted a handful of times over the years but has always been around the Grey Lynn area and today occupies a 500m2 premises in Putiki Street. They are well located to serve central Auckland, but also have customers from Pukekohe to the Hibiscus Coast and even nationwide which they service with the help of their freight partners and network of contract installers.
In June 2017 Signcraft underwent new management, with Benjamin Hartnett taking over as Managing Director. He retained the staff and has brought fresh energy into the company. They have since upgraded their machinery and capabilities. See the gallery for some of their most recent projects!
Signcraft, a stalwart in the Auckland signage industry since its inception in 1949, is embarking on an exciting new chapter as it embraces the innovative world of Colorscope. Jason and Cara Ferreira, with a wealth of expertise spanning over 18 years in the signage and branding field, have now taken the reins. This evolution is set to revolutionize their services and enhance their offerings for clients. With deep-rooted relationships within the business community and a team boasting over 60 years of collective experience, Signcraft has always excelled in traditional and modern signage techniques, including hand-lettering and sign writing. Now, as Colorscope takes the reins, the company is poised to seamlessly blend its time-tested commitment to personalized service with cutting-edge technology. This synergy will enable Signcraft to continue delivering top-notch exterior building signage and interior commercial fit-outs, catering to clients from central Auckland to the Hibiscus Coast and beyond. With Jason and Cara's fresh leadership and recent upgrades to their capabilities, Signcraft is ready to thrive in the ever-evolving world of signage, meeting every challenge head-on and exceeding their clients' expectations.